Now this was an innovation that matters! But not only does it matter it is simple and elegant. In today's maelstrom of high tech flash-in-the-pan innovations, the paper clip has ruled supreme for over a hundred and fifty years. Originally it was designed for the purpose of attaching laundry tickets to fabric. What is of note is that the market had the ultimate say in the product's value and transitioned the product from it's original purpose into clipping together pieces of paper. Once again the customer rules!